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The Latest on Mobile
Seventy-seven percent of smartphone users cited search
engines as the most visited sites on their mobile devices, according to
“The Mobile Movement,” a new study with Google and OTX MediaCT. Other
findings cited 95% of smartphone users have looked for local
information, with 88% of those users taking action in that same day. So
what can be learned from these stats?
- Make sure your website is findable in mobile search.
- Make it easy for mobile searchers to take action—provide a phone number or map to your nearest location.
- Consider offering time-sensitive promotions to prompt action.
Improve Email Design, Improve ROI
Paying attention to how you treat text, images and graphics
when designing your email can help improve quality and increase ROI.
Tips include using HTML body copy; keeping a balanced text-to-image
ratio; presenting most important information first and creating a table
of contents for emails with multiple sections.
Google Correlate: Matching Data with Trends
Currently in the lab phase, Google Correlate lets you
upload data charted over either time or state and then Google supplies
matching patterns in search volumes. You’ll learn what search terms best
correspond to real-world trends.
Storytelling can Help the B2B Buying Process
Storytelling is an integral way of keeping your B2B
prospects engaged during what can be a very long and complex buying
process. Identify places in the buying cycle where buyers can get off
track and plan ahead to address issues with a story strategy. White
papers and testimonials can provide helpful references that transition
buyers through the process without overloading them.
Featured White Paper
B2B Social Media: Seeking the Community of Practice (221 KB PDF)
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B2B Byte
