2012 Online Marketing Predictions
Looking ahead five, ten or more years out and asking questions such as, will we be using desktop computers and what will the future of social media look like will provide insight into the future of marketing and customer engagement. Companies will need to adapt more quickly and tune in to trends and data more efficiently. Some predictions to consider include:
- Emerging technology like artificial intelligence and interfaces.
- Social business developments, including mobile, marketing consolidation, budget and operational aspects.
- Continued investment in content marketing its overlap with other channels like social media.
- Digital marketing budget trends.
Social Media Best Practices
Whether you’re on Facebook, Twitter, LinkedIn or some other social network, here is a collection of best practices for your business.
- Include appropriate keywords for your business and industry in your social media updates.
- Engage your followers: ask questions, respond to their comments and stay involved.
- Include lead generating content like webinars, downloadable e-books and other offers.
- Share information that informs, engages, interests, and educates your target customer.
Read on for social network-specific tips.
How Google Determines Fresh Content
Google’s updated freshness algorithm scores each web page based on how current the content is and type of search query. This post takes an in-depth look at how the search engine scores results. Observations include:
- Regularly updated content gets scored differently from content that doesn’t change.
- Websites that add new pages at a greater rate may earn a higher freshness score than sites that add content less frequently (blogs are a great example).
- Links from sites with a high freshness score may pass along a higher score to the site it’s linking to.
What’s the key takeaway? Evaluate your web content and see what can use an update (remove those old tradeshow schedules) and think about what kinds of content your users would really benefit from.
Featured White Paper
B2B Branding in a Connected World (205 KB PDF)
|
 |
|
|
Separating Fact from Fiction in the Media Interview Game
Media interviews can be intimidating; however, there are several techniques that a spokesperson can implement which will allow them to succeed at any interview.
Content Management Systems 101: How to Pick a CMS
You need a business website with a content management system (CMS). Where do you start?
B2B Marketing and ROI Measurement - Is It Possible?
One of the most discussed and challenging issues marketers face these days is measuring ROI.
Expand Your Brand Online with Web-based Fonts
Using limited, “platform-friendly” fonts can weaken your brand personality and standards. Start using your corporate fonts online today!
|
B2B Byte
